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Media Campaigns
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Our primary services are media campaigns, whether press releases or advertising. Ann-Mary Currier, the owner of theCurrier, words & events, has more than three decades of experience in daily newspaper journalism, as well as graduate-level work in the dynamics of the media and its audiences. We believe this experience is the reason for our success in the media campaigns we have conducted for our clients.
Our media-related services include press releases, advertising plans and advertising placement.
Press Releases: We have achieved overwhelming success with our press-release campaigns. Our clients have received significant exposure in the media that has led to an increase in their business. Again, we attribute this success to owner Ann-Mary Currier’s understanding of the workings of the media. She knows where and when press releases will play and how to position them to achieve the maximum impact.
We begin by interviewing our clients to help us understand their unique needs and goals and the dynamics of their business. We then draw up a list of media to which we will submit the press release. We draft a press release and cover letter encouraging coverage and submit the media list, press release and cover letter for the client’s approval before we send them out. Perhaps most importantly, we follow up with phone calls to be sure that the press release was received and to track coverage.
Advertising Plans: Our media experience also enables us to develop advertising plans for clients that will guide them to the most cost-effective means of reaching their target clients or customers. In developing these plans, we research audience demographics and advertising rates and factor both into our recommendations. Clients can use these plans as guides for several years since the only factors likely to change are the rates charged by the individual media outlets.
Advertising Placement: We also develop targeted and distinctive advertising messages and place them in media outlets that reach the client’s desired customers and are in keeping with the client’s budget.
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