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Each month, theCurrier, words & events, will offer PR tips, news about clients and news of events in our area. If you have an issue you would like to have us address, please use our contact page to submit it to us.
View Our Newsletters Online
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March 2010
The Belt Is Too Tight!
Remember, targeting is crucial
In last month's e-Letter, we wrote about how crucial it is to know who your target customers are. If you don't know who they are, you cannot know how to reach them. And, if you don't know how to reach them, you are missing a golden opportunity to keep your business profitable. For your target customers resemble those of your past and present customers who have given you the most business, who have demonstrated with their pocketbooks that they have both the need and the desire to buy your product or service.
But, it's only the beginning
Targeting your customers is only one of the keys to growing your business and keeping it healthy. You must also target your message, so it resonates with your target customers, so they know how they will benefit from your product or service. In addition, you must give yourself time to build your name recognition, time to get noticed among all the competing messages out there.
The recession folly
We are now entering the third full year of the current economic slowdown. The economy is showing some hopeful signs and there are those of us who choose to believe that things are, in fact, getting better.
However, for many businesses, the road to recovery will be longer because of a decision they made when they were tightening their belts. They cut out their marketing. So now, they must rebuild. They must rebuild that brand recognition. They must get noticed again. They must climb that long, long road and get their message again to their target customers so they can be as profitable as possible. And, if their competition did not cut marketing, they have an even tougher and longer road ahead.
What to do?
It's a tough call. When business is slow, something has to give. You have to pay your utility bills. You have to pay your rent. You have to pay your workers, although, of course, many businesses have reduced their workforce. Marketing seems like an easy cut.
It shouldn't be.
The solution is to look for affordable alternatives. If you can't afford the advertising you were doing, look for less expensive outlets. If you can't afford direct mail, use e-mail, or blogs. Or, use publicity. Or, do more networking. If you can't hire a professional marketer, do more of the work yourself.
There are affordable solutions out there.
But the one thing you do not want to do is put yourself back in the hole where no one can see you. The one thing you do not want to do is have that long climb out!
If you would like to know more about the alternatives available to keep your company visible, call me at (401) 467-1896. I would be happy to meet with you.
Until next time,
Ann-Mary Currier
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March 2010
theCurrier will host a free brainstorming session for business owners Thursday morning, March 11.
Pick up new ideas to build your business. Share your experiences with other business owners and learn from theirs. Make valuable business contacts.
The session will take place at the Calart Tower, 400 Reservoir Avenue, Providence, Suite 2E. Doors open at 8:30 for a half hour of networking and a continental breakfast.
The brainstorming session will run from 9 to 10:30 a.m. The session is limited to seven participants.
theCurrier helps businesses grow by connecting them with their target customers through publicity, newsletters, events, sponsorships and other avenues.
For more information, or to reserve a spot at the brainstorming session, call Ann-Mary Currier at (401) 467-1896 or e-mail amc@theCurrier.com
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February 2010
The Live Wire Networking Group meets every Wednesday morning at 8:30 at T’s restaurant, 5600 Post Road, East Greenwich.
The purpose of the group is to give businesspeople the opportunity to network and generate referrals for each other.
The speaker on March 3 will be Joe DeMarco, owner of Northern Alarm & Monitoring Services.
For more information, call Andy Cohen at (401) 615-9885 or e-mail adc@adcassociates.com
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February 2010
Peter George, the More Clients More Profits coach, will facilitate a workshop on time management Tuesday, March 2, from 9 to 11:30 a.m. at the Ocean State Small Business Center, 909 Warwick Ave., Warwick.
Among other things, participants will:
• Learn how to focus, set priorities and get more done
• Discover new time management tips and strategies
• Increase efficiency
• Replace frustration with peace of mind
• Become more productive and profitable
The fee for the workshop is $67 if reserved before February 28, $97 after that date. When two or more people register together, they will save an additional $10 each.
For more information, or to register, call Peter George at (401) 742-1231 or visit oceanstatesmallbusiness.com
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February 2010
Sales PHD, Inc., Sandler Training, of Providence, will host a “Prospecting Boot Camp” Thursday, March 4, from 9 a.m. until noon at the Sales PHD Training Center, 400 Reservoir Avenue, Providence, Suite 2E.
Each participant is asked to bring a list of prospects to call, as they will actually be making live calls. Jacob J. Belt, president of Sales PHD, will facilitate the program.
The investment is $197.
For more information, call (401) 751-8989 or e-mail jbelt@salesphd.com
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February 2010
The March Monday Night Networking event will take place March 8 from 5:30 to 7:30 p.m. at 848 Park, the new restaurant in the old Park Cinema building at 848 Park Avenue, Cranston.
This free monthly networking event, hosted by Peter George, of Warwick, creator of the “More Clients More Profits” system, typically draws more than 200 businesspeople.
Bring plenty of business cards. Admission is free and there will be free appetizers.
For more information, or to register, call Peter George at (401) 742-1231 or e-mail peter@moreclientsmoreprofits.com
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February 2010
Sales PHD, Sandler Training, of Providence, will hold a two-day “boot camp” on the Sandler Sales Systematic Selling System Thursday and Friday, March 25 and 26.
The program includes intense training on the seven steps of the Sandler system, individualized personal sales skills assessments and a post boot camp one-on-one meeting with Jacob J. Belt, president of Sales PHD.
The event will take place from 9 a.m. to 4 p.m. each day at Sales PHD, 400 Reservoir Avenue, Suite 2E, Providence. The fee is $995, which includes continental breakfast, lunch and training materials.
For more information, or to register, call Sales PHD at (401) 751-8989 or e-mail jbelt@salesphd.com
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February 2010
Sales PHD, Inc., Sandler Training, of Providence, will host a free seminar for CEOs, presidents and business owners on why salespeople fail and what can be done about it on Wednesday, March 17.
The event will take place from 8:30 to 10:30 a.m. at the Sales PHD Training Center, 400 Reservoir Avenue, Providence, Suite 2E.
Jacob J. Belt, president of Sales PHD, will conduct the program.
For more information, or to reserve a spot, call Sales PHD at (401) 751-8989 or e-mail jbelt@salesphd.com
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February 2010
The Rotary Club of Cranston holds its regular luncheon meeting every Wednesday at 12:15 p.m. at Twin Oaks, 100 Sabra St.
The fee for the luncheon is $15.
For more information on the Rotary club and its programs, visit rotaryclubofcranston.org or call (401) 467-1896.
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February 2010
Ocean State Toastmasters will hold its next meeting Tuesday, March 2, from 6:45 to 8:45 p.m. at the Warwick Public Library, 600 Sandy Lane.
Ocean State Toastmasters holds its regular meetings on the first and third Tuesdays of each month.
The club is one of more than 12,500 in Toastmasters International, a nonprofit, educational organization devoted to the development of public speaking and leadership skills. The organization has nearly 250,000 members around the world.
For more information, call Ed Skurka, vice-president for membership, at (401) 828-1625 or e-mail edskurka@verizon.net
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